This Thursday, Assembly Coffee in London will host a discussion with founder and CEO of Nordic Approach, Morten Wennersgaard to talk about “why he does what he does.”
The night begins at 6:00pm with a cupping of coffees from the highly lauded boutique green coffee buyer selected by Wennersgaard for its relevance both personally and to his presentation. Following the cupping, the Nordic Approach CEO “will deliver a presentation on the formation of Nordic Approach while examining the real benefits of selling a cup of coffee and the threats to our industry in 2017.”
After the talk, Wennersgaard will be joined by a panel of “some of the independent coffee industry’s tastemakers and thought-leaders” to discussion the distinction between what is possible and what is profitable in the coffee industry today. The panelists come from a variety of backgrounds within the industry and include: Andrew Tolley (Taylor Street Baristas), Scott Bentley (Caffeine Magazine), Mat North (FCP Coffee/SCAEUK Events Coordinator), Sara Springer (Diageo Global Innovation Director), Matt Slater (World Coffee Events Re:co Symposium Director), and Chris Coleman (Owner and Co-Founder Embassy East).
Assembly is still taking questions for the panel to debate, but some of the topics already selected are (relating to what’s possible and what’s profitable):
- What are the implications of this for the cafe owner?
- What does it mean for the farmer?
- Where does the responsibility lay?
- What do we propose is a solution?
For more information on the event, visit Assembly Coffee’s website here. There is no cost to attend, but space is limited, so be sure to RSVP.
The Assembly discussion with Nordic Approach CEO Morten Wennersgaard takes place Thursday, March 9th from 6:00pm to 10:00pm at 244 Ferndale Rd, Brixton, London SW9 8FR, UK.
Zac Cadwalader is the news editor at Sprudge Media Network.
*top image via Assembly Coffee