On occasion of one of the most important lifestyle – interior design – fashion events of the year, Design Week Milano (17-23 April), known the world over, will see the public opening of the flagship La Marzocco Store in Corso Garibaldi 73, Milan, in the city’s stylish Brera Design District neighborhood – running daily from 10am to 6/9pm.
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La Marzocco, leader in innovation and design in professional espresso machines for commercial businesses and for the home, will spotlight its iconic models from the Home product line – GS3, Linea Mini and Linea Micra – inviting all those who wish to elevate their coffee experience and home ritual to enjoy, and participate in, Barista Masterclasses, espresso pairings and networking moments with La Marzocco’s coffee and design community.
Special Event – Launch of the Special Edition “Nordic” Linea Mini
Visitors will also have the opportunity to try firsthand the Special Edition “Nordic” Linea Mini, customized with a distinct dark blue color, maple wood features and stainless-steel accents. This brand-new home espresso machine has been introduced this year to pay homage to Scandinavian quality coffee culture and the regions’ distinct and sleek product design.
FULL PROGRAM
La Marzocco & Cioccolati Italiani
Join us to discover the multifaceted world of La Marzocco. Try our professional-grade home coffee machines and indulge in coffee-and-gelato pairings, plus chocolate tastings, with Cioccolati Italiani, an established Italian company famous for its sweets and treats, in particular for its cocoa and ice-cream-based menus.
Scheduled activities:
– Coffee Pairing
From Monday 17 April to Sunday 23 April – from 9.00am to 19.00pm
– Tasting of homemade ice cream
Saturday 22nd April – 3.30pm to 5.00pm
– Happy hour
From Wednesday 19 April to Saturday 22 April – from 5.30pm to 8.30pm.
La Marzocco Masterclasses with Coffee Expert Gianni Tratzi
Together with coffee expert and trainer Gianni Tratzi, we invite you to attend interactive presentations on the world of coffee, from grinding beans to extracting and tasting espressos brewed on La Marzocco Home machines.
Enjoy the luxury of a professional kitchen-sized coffee machine designed for Home use and venture into the journey of the aspirational Home barista or coffee connoisseur. Choose, prepare and taste different types of coffee with our team.
Scheduled activities:
Wednesday 19th April, from 3.30pm until 5.30pm
Friday, 21st April, 3.30pm until 5.30pm
Lineup of roasters:
During the entire time and throughout the masterclasses, some of La Marzocco’s partner roasters will showcase their selection of coffee blends on the Linea Micra stations: Lot Zero, Bugan, El Miguel and Caffè Pascucci.
FRIENDS & PARTNERS
La Marzocco & Naba Awards Ceremony Event
We will have the honor of welcoming young talents – and rewarding contest winners of a CSR project by Naba University (The New Academy of Fine Arts in Milan) who will present their creations produced in collaboration with the nonprofit Rwandan association OKAPIA. As in the words of the academic representatives “The combined power of our entities bring a new way of understanding solidarity, therefor breaking free from the concepts of donation and charity to become so-called Beauty Seeders: an engine for ethical, supportive and independent growth, product and cultural development.”
Scheduled activities:
Wednesday 19th April, from 6.00pm until 8.30pm – Winner Announcement and Aperitivo
La Marzocco & Sartoria Ciclistica
Our longtime partner Sartoria Ciclistica will be offering coffee from its vintage van, all day long, in front of the La Marzocco Temporary Store venue (Corso Garibaldi, 73). Sartoria Ciclistica is a young athletic brand committed to nurturing the hobbies of cyclists, providing its audience with a dedicated clothing line, special “Coffee & Bike” events, adventurous routes in the nature and around North-Italian cities, as well as community-building encounters.
Scheduled activities:
Thursday 20th April, 5.30pm to 20.30pm | Meet & Greet with Sartoria Ciclistica
La Marzocco & Magis
Magis is about “a history of projects, creativity and experimentation, where an idea of design, without fear of daring, takes shape and becomes reality”. Magis, a brand renowned for producing home furniture, will display original design pieces, loyal to its claim of always projecting a glimpse of a new, sustainable and timeless future.
La Marzocco & Polspotten
Polspotten, a Dutch manufacturer which produces interior design elements and home furnishings, is bold and authentic – sharing with the Florentine company the same focus on aesthetics, form and function.
Inside La Marzocco’s Temporary Store, visitors can spot such items of authenticity and character.
Find out where the best hotspots in Milan are, with our equipment, for people to enjoy a savory bite or cup of “caffè”.
This press release was provided to Sprudge for Sprudge Press Releases. Interested in submitting a press release? Get in touch!
