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Kruve Wants To Give You The Right Tool For The Job...

Kruve Wants To Give You The Right Tool For The Job Of Drinking Coffee

Everyone has their favorite coffee cup. Maybe it’s a hand-thrown ceramic vessel, maybe it’s a Cathy mug you stole from your mom’s cabinet without her knowing. Whatever it is, it holds a special place in your heart. Well make room in that heart of yours for one more. Kruve is crowdfunding the EQ line, designed to give drinkers the ability to pick the cup that best suits the coffee they are drinking, and look pretty damn good doing it.

Currently in crowdfunding on Indiegogo, the Kruve EQ series features two differently shaped glasses as well as a serving carafe. As the name suggests, the idea behind the new glassware is to allow users to adjust what flavors and aromas are expressed in their coffee much in the same way they would adjust an equalizer to accentuate music: increase the bass, scoop out the mids (which is a terrible way of listening to music btw, you hear me, metalheads?), etc.

The double-walled glass receptacles are designed to pair generally with two different flavor profiles: chocolatey, darker roasts and more acid-forward light roasts. The Excite—the wide mouth glass meant to work well with more developed coffees—features a larger liquid surface area for more rapid oxidation and is designed to soften the acidity and bring out the sweetness. The Inspire—the narrow mouth glass for light roasts—is shaped to “focus and funnel” the aroma while enhancing the acidity.

As of writing this, the Kruve EQ has nearly doubled its $15,000 goal, so at this point, backing the campaign is just a way of getting new gear at a discount. With only 15 days remaining, the campaign still has a handful of early bird deal left to be scooped up, including a set of two glasses for $33 and two sets of two glasses as well as a carafe for $97, bother over a third off the MSRP. But if you aren’t quick enough to grab any of those, the Kruve EQ glasses and carafe can still be ordered for 22 to 25% off through the campaign.

Sexy, drink-specific glassware: it’s not just for wine and beer anymore.

For more information on the Kruve EQ or to order your own, visit their Indiegogo page.

Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

All media via Kruve


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