Breaking news late this Friday afternoon, as Sprudge has learned that noted inventor Alan Adler is looking to sell his company Aerobie. For thirty-two years the brand has sold sport toy products and, for the last decade, made waves in the coffee world selling the very popular AeroPress coffee maker. When asked why the brand was now on the market, Adler responded plainly: “Because I'm 78 years old.”
The Palo Alto-based company are in talks with companies that are interested in acquiring either the sports toy division, the coffee division, or both. “We’re just beginning the process that will take a couple of months,” Adler tells Sprudge, “and we just started reaching out to prospective buyers less than a week ago.”
Adler is teaming up with longtime friend and neighbor Mathew Hein along with Bryant Williams of San Francisco firm DBO Partners to manage the sale.
Aerobie started in 1984 selling flying discs that broke world records in distance. The manufacturer now sells a collection of discs, frisbees, yo-yos, boomerangs, footballs, and of course the much-loved AeroPress. In total, Adler has invented 17 products. The products are sold in over 2,000 retailers.
The AeroPress coffee maker accounts for more than half of Aerobie's sales and the coffee maker sells in sixty countries. Aerobie has sold millions of AeroPresses since its launch at CoffeeFest Seattle in 2005, fueled in no small part by the worldwide success of the World AeroPress Championship, a grassroots independent coffee contest founded in Oslo, Norway in 2008 and is now based in Melbourne, Australia.
Adler, who hopes to attend the 2017 World AeroPress Championship finals in Seoul, offered this formal statement to Sprudge readers:
This story is developing…
Aerobie is an advertising partner on Sprudge.com.