SXSW is coming! Now in its 31st year, the SXSW Festival (or “Southby”, which is what everyone involved with Southby calls it) is North America’s premiere convergence of the interactive, film, music, progressive education, and cutting-edge food industries, and for the very first time this year it’ll host a coffee exhibition. Sprudge has teamed up with the festival to co-curate a brand new Roasters Village zone as the Official Media Partner of SouthBites, SXSW’s innovative food programming and flavor culture fest. Service is open from Saturday, March 10th through Monday, March 12th.

We are really excited about all of this! The Roasters Village is starting small in this, its pilot year, with just a dozen or so brands joining us at the festival, including Stumptown Coffee, Deadstock Coffee, Slingshot Coffee, Five Elephant Coffee Intelligentsia Coffee, Swiss Water Decaf, Irving Farm Coffee Roasters, Tweed Coffee Roasters, Upruit, Third Wave Water, Vega, and perhaps a few more surprises to launch at the show. Sprudge Media Network will be there live at the fest bringing coverage of all the coolness, so be sure to watch this space and follow us on Instagram and Twitter all weekend long in March.

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And it wouldn’t be SXSW, er, “Southby” without a rocking slate of afterparties. We’ve teamed up with Austin local heroes Department of Brewology and Caffé Medici, plus everyone’s favorite Yemeni coffee wunderkind Mokhtar Alkhanshali of Port of Mokha, for a very special evening of delicious coffee, ice cold beer, convivial hangs and even some live podcast #content. This all happens on Monday, March 12th from 6:00 until 9:00-pm at Caffé Medici Downtown (200 Congress Ave) and it’s absolutely free to attend.

  • See! A collection of Austin coffee pros, out of town festival exhibitors, and Southby attendees who love coffee!
  • Hear! A very special live taping of the Coffee Sprudgecast featuring Mokhtar Alkhanshali, Department of Brewology, and some very special guests that we are currently confirming, and might indeed be quite special, we assure you!
  • Drink! An assortment of delicious cold beers for purchase courtesy of our gracious hosts Caffé Medici, who will also be slinging espresso and filter coffee drinks on demand in case you’ve got like five more parties to go to after this one.
  • Chill! At this fun, laid-back social occasion that is free to enter, in the heart of Downtown Austin.


Thank you so much to Dept of Brewology’s David Salinas for designing this lovely poster, and to our gracious hosts Caffe Medici. We’ll see you March 10th-12th in Austin (and before that at Czech Stop).

So much more is available for you to explore at the official SXSW website

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