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Bye-aletti: The Death Of The Moka Pot?

Bye-aletti: The Death Of The Moka Pot?

Sometimes real life is scarier than fiction. The Moka Pot, arguably one of the most iconic pieces of coffee equipment to be created in the last century, is in danger of being no more.

According to EuroNews, the stovetop coffee maker—your grandparents’ favorite coffeemaker that they love to bring up when they find out you are into coffee—from Italian manufacturer Bialetti is facing a decline in sales as consumers are making the switch to the convenience of capsule machines. The company recently announced measures to “tackle a €68 million debt amid ‘significant doubts’ about its ‘business continuity.'” The company admits to a €15.3 million loss over the first half of the year due to declining sales both in Italy and abroad.

And it’s not that people are drinking less coffee, they are just switching how they make it.

“When it comes to large-scale distribution, sales of the capsules are growing rapidly while sales of ground coffee for the moka are declining, even here in Italy where 70% of families have a moka in their home,” said Francesca Arcuri, communications director for Italian coffee company Filicori Zecchini.

Sales of the Moka Pot saw 5% decrease during 2017, the same timeframe where capsules had a 16.8% jump in sales.

Will this be the end of the Moka Pot, and with it the end of stovetop coffee itself? [EDITORS NOTE: SPRUDGE COFOUNDER ZACHARY CARLSEN WOULD LIKE TO ONCE AND FOR ALL DISPEL THE MISCONCEPTION THAT MOKA POTS ARE PERCOLATORS. “DIFFERENT BREW MECHANICS ENTIRELY,” CARLSEN TELLS SPRUDGE] Will these sturdy and once ubiquitous brewers go quietly into that good night, becoming actual coffee heirlooms and not just coffee junk you find at antique stores? And for what? Capsules? Now that’s truly terrifying.

But we want to know, do you have feelings about this news? Sound off in the comments below.

Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

Top image via Goombanomics


RELATED POSTS

  1. Joe

    11 November

    Don’t know what I would do without my moka pot. I prefer quality over convenience not to mention the sustainability concerns of all of these plastic pods headed to the landfill. My morning ritual of preparing a single cup of strong and delicious coffee is one of my favorite parts of the day. I think I will buy another one to help with sales and to have a back up just in case. I guess if they can get through this downturn it won’t be too long until the moka pot gets to “retro” status and then sales are headed up for sure. Hoping for the best.

  2. Kit Laughlin

    5 November

    A bit like Mark Twain, (“the reports of my death are greatly exaggerated…”), I think the Bialletti will be around for many years yet, but its popularity will decline—a long tail, if you prefer.

  3. Tom

    5 November

    Wouldn’t swap my moka pot for all the pods in the world

  4. Long

    5 November

    Hi.

    In my opinion, as third wave coffee rising, more and more people care about the coffee they drink. Most are still prefer fresh coffee fresh ground brewing with slow moka pot to quick capsule coffee. Moka pot shall rise again, firstly among third wave coffee drinker.

  5. Bruce

    4 November

    Very sad to hear about this. I love my Moka Pot, though for life’s convenience we do use the Keurig with the K-cups which makes OK coffee it is still my back up go to coffee maker. But when or if the power grid ever fails, the Moka Pot will still be able to make a great cup of coffee on a gas or charcoal grill or on an open fire. Long live the Moka Pot!

  6. fx

    4 November

    There is another reason for this decline. I used to be a great fan of the classic Bialetti moka pot, but I do not use it any more (Yet, I keep it exposed on my shelves) because it is made of aluminiun. As many consummer, I am truely afraid by health issues associated with dangerous chemical reaction between coffee and aluminium…

  7. Rachel

    4 November

    My moka pot is over 10 years old and still produces excellent quality coffee. It is convenient at home and is great when camping. I can’t say I have ever had a great coffee from a capsule machine. A sad day indeed.

  8. Nick Osborn

    3 November

    I would definitely agree that capsule brewers have taken over the market by now. But there is still plenty of room left for all the other more specialty brewing methods. The Moka pot is seeing a decline because it needs a modernization in my opinion. Its the only way to keep up in competitive markets that we have today.

  9. J. Connolly

    3 November

    I’ve made coffee in every kind of machine. There’s a learning curve to the moka pot, but if you like strong, thick brew, it’s superior, in my estimation. For convenience, the pod machines can’t be beat, but there’s a high cost to them on every front. The moka pot is easier to clean than most other options and makes terrific coffee.

  10. Susan

    3 November

    I just replaced my 10 year old Moka pot. The thought of giving up my favorite morning routine – not to mention my favorite cup.of coffee – is just too sad to contemplate this morning.

  11. Marianne

    3 November

    Say it ain’t so, Joe. Say it ain’t so!
    I love my moka pots, all four of them. Best thing is the price, and they rarely have a malfunction. I will never go automatic. Why spend all that $$ on a subpar product.

  12. Mr M

    2 November

    This is offensive and depressing

  13. Cerridwyn

    2 November

    Sad sad, very sad

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