As Austin continues to bloat with newcomers, the boundaries of what is considered to be “far away” expand. East Austin used to be “all the way over there, by the airport.” Now it’s just East Austin and it’s actually quite popular. It is also the new home of Greater Goods Roasting Co.
Hailing from Dripping Springs in the heart of the Hill Country, Greater Goods is making the jump to the big city and is the new furthest east specialty coffee shop in Austin, just edging out Fleet Coffee. The 6,000-square-foot space will also be one of the largest in the city, and they’ll be putting it to good use. On top of a cafe and roasting facility, Greater Goods will also home to a new SCA training facility. With all these new folks flooding the city, there’s going to be a need for lots of new coffee shops. Luckily, Greater Goods is up to the challenge.
As told to Sprudge by Sarah Oermann.
For those who aren’t familiar, will you tell us about your company?
Greater Goods is a small-batch roasting company based in Dripping Springs, a town just outside of Austin known to Texans as part of the “Hill Country.” Established in 2015, we are newcomers to the Austin coffee landscape. We are deeply committed to quality and emphasize giving back to our four local charity partners.
Can you tell us a bit about the new space?
The East Austin location will be a flagship cafe, training center, and our second roasting facility.
In addition to the coffee bar and patio, it will be a SCA campus for certification courses and public classes. We plan to host events including cuppings, workshops, panels, and latte art throwdowns. We aim to embrace the coffee community in Austin and be a space for baristas from different shops to mingle, learn from each other, and uplift the entire industry. Thankfully we have folks like Austin Coffee Society and SheBrews ATX doing awesome work in bringing people together already. We’re happy to further support their efforts.
Other than coffee activities, one of the greatest features of the property is the parking lot. With its history as a tow yard, it has room for 28 parking spaces! The original building was a steel structure used as an office, and we’re currently replacing the roof and walls. The total building spec is 5,595 square feet.
What’s your approach to coffee?
Our goal in roasting is to consistently find the sweet spot for each coffee. Our team is very critical during production cupping and we’re always seeking to improve and make adjustments.
In serving the Dripping Springs area, we love connecting with our neighbors who may not have tried lighter roasted coffees before. It makes our day to win them over!
We offer a range of coffees to satisfy all palates, from everyday chocolate notes to fruit bombs. We source both directly and through trusted importers and provide transparency information on our retail bags with more details on our website.
Any machines, coffees, special equipment lined up?
Here we go…
We’ll be roasting on a 15-kilo Loring visible from the cafe area.
The main bar will feature a gravimetric Victoria Arduino Black Eagle, Marco SP9, Curtis G4 twin brewer, and Marco Mix for teas. The grinder line-up will be the Nuova Simonelli Mythos Clima Pro and Compak PKE for espresso, and a Mahlkönig EK-43 for batch brew and pour-overs.
What’s your hopeful target opening date/month?
Are you working with craftspeople, architects, and/or creatives that you’d like to mention?
Cheers y’all! ❤️