The college football bowl season is upon us, and there is but one game on everyone’s mind. While many older pundits lament the larger 12-team format of the new-look playoffs as a diluted version of what makes college football so compelling, there is one thing that is never watered down. That thing is cold brew. And the winning coach of tonight’s marquee bowl game, The Scooter’s Coffee Frisco Bowl, will be wearing gallons of it.
That’s right, the Scooter’s Coffee Frisco Bowl, which sounds like a joke we would write in the Sprudge Slack but is instead a very real thing, will be hosted tonight on national television. For the second year in a row, the coffee company is serving as the title sponsor for the Frisco Bowl, taking place at Toyota Stadium in the far north Dallas suburb. Which means you shouldn’t expect any Gatorade baths. With kickoff mere hours away, this year’s contest pits the #25 Memphis Tiger Stripes against the West Virginia High Elevation Mountaineers in a winner-take-all bid to douse their head coach in five, maybe 10 gallons of cold brew coffee from a water-cooler sized novelty to-go coffee cup.
Last year it was University of Texas, San Antonio head coach Jeff Traylor who got the extra large pour-over, but after a ho-hum 6-6 record this year, Traylor and UTSA had to settle for the Myrtle Beach Bowl, and what, a sand bath I guess?
Thus the door has opened for Memphis and WVU to fill the power vacuum. Who is going to win? Who is getting the doppio dunk this year? Will it be Memphis’s Ryan Silverfield or WVU interim head coach Chad Scott? The easy pick here is Memphis, ranked 25 and with four more wins this year than WVU. But West Virginia has been there before, they know what it takes to earn the novelty foodstuff-based bowl celebrations, as they did with last year’s mayo dunk at the Duke’s Mayo Bowl.
Ultimately, this matchup will come down to one thing: coffee prowess. And the edge here has to go to Memphis. While Morgantown has nice shops like Mountaineer Roasting Co and the Coffee Tree Roasters, it is hard to keep up with the glut of great coffee in Memphis. Cxffee Black/Anti-Gentrification Coffee Club, Boycott Coffee, City and State, Comeback Coffee, Vice and Virtue, Congregation…the Memphis roster is simply too deep to be denied.
But don’t let WVU hang around. Anything can happen in the final seconds if you let Coach Scott free pour a gadget play in his sideline latte art. We could see another Finca Inmaculada Reception.
We’ll know soon enough, when the Scooter’s Coffee Frisco Bowl kicks off tonight at 8:00pm CST.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
