Hoffmanna From Heaven: James Has Flavor
Have we mentioned that it’s positively cromulent to have Hoffmann back on the blogs? His latest post is caps lock FASCINATING.
Speciality  likes to use nouns. Solid, statement-of-fact nouns: This coffee tastes like blackberry.
Starbucks surprised me, not only by their consistent use of acidity which confuses me on a couple of different accounts, because they don’t use as many nouns. Lots more descriptive words, more adjectives and adverbs. Are they harder to argue or disagree with? Perhaps a more accessible way to describe coffee to their customers?
PS – Why is it “speciality” over there and “specialty” in North America?
PPS – I love that James uses the term “embiggens”. “A noble spirit embiggens the smallest man.”
- how uncomfortable I am with this term [↩]