In Bushwick, Brooklyn, the newest music-centric DIY venue is the product ofย music professionals venturing out on their own. It has a stage, state-of-the-art audio-video recording equipment, and youโll be sure to hear Slayer.
But itโs the dulcet tones of a Seattle-made Slayer V3 two-group espresso machine youโll be listening to in its attached cafe, FirstLive CoffeeHouse. Open for just over a month now, the cafe is slinging Gimme! beans via drip, espresso, and Kyoto-style cold brew, and works in harmony with the FirstLive music and livestreaming venue.
Brooklyn has long been a destination for music creators. And of late itโs been on the forefront of New Yorkโs specialty coffee coming-of-age. But FirstLive marries the two explicitly, tying together FirstLiveโs music venue guides, production business, and appreciation for good coffee.
Coffee and music are both social solvents, bringing people together. And while the overlap of the two isnโt as universally understood as, say, coffee and office drudgery, theyโre definitely intertwined. Just look at Steve Albiniโs documented affinity for Kopi Luwak and Dave Grohlโs well-documented hospitalization and coffee addiction. Lots of singers cut their teeth on the standard โBlack Coffeeโ. Maybe youโre a fan of the Descendentsโ โCoffee Mugโ; or perhaps Blurโs โCoffee & TVโ is more your speed. You might even enjoy the novelty of โThe Coffee Songโ among the uncountable others. At least one academic-leaning paper has beenย written about the appearance of coffee in music.
Whether itโs the DJ pouring the rosetta in your latte, or the lyricist penning lyrics over their fourth cup, coffee has likely been behind the scenes of some of your favorite music.
When pressed on the link between coffee and music, FirstLive’s founder, Danny Garcia, shared his experiences from his time as a road sound engineer: โIโve toured with several bands, and Iโve been all over the place; and every musicianโeverybody I knowโthey have their own coffee ritual. Itโs amazing. One of the first things we do when we go to a new town is look for the best coffee.โ From what heโs seen, itโs a near-universal experience. โMusic people love their coffee.โ
Itโs that ritual and the ability for music and coffee to bring people together, that sparked Garcia to open the cafe. He wants to give music people that great coffee experience he knows they look for, plus a little something more. Itโs a space to have coffee and talk about music. โLike the Parisian left bank in the early 20th Century,โ head barista Nick Fraser semi-facetiously explained. (Naturally, he’s aย musician/DJ/producer/Bushwick resident himself.) An ambitious comparison, sure, but only half-joking. The team hopes FirstLiveย will become a true hub of New York Cityโs music performance community.
Garciaโs excited about getting to know the industry side of coffee from an appreciatorโs perspective. He draws parallels from his music engineering background to making coffee; an appreciation of technical acumen and attention to detail are important to both music and coffee production.
The opening of the cafe was a year in the making, but once they started rolling, everything began to come together serendipitously. Fraser came into the picture after he saw Garcia working on the then-unopened FirstLive Coffee. Fraser neededย a job and Garcia neededย someone to sling the coffee; the two hit it off. Musician and technician talent is literally walking in off the street; in addition to his own experience, Fraser cited two patrons who ended up being featuredย on-air by the FirstLive team: Sphie, a local musician/regular, and Cam Galpin, who came in for coffee but left his demo after a compelling conversation.
The shop entrance opens on the cafe side of the business, with a fairly spacious counter area and two small tables for patrons. The low-profile buildings of a heavily mixed-use stretch of Bushwick means plenty of light. Almost immediately, visitors will encounter a straightforward, narrowly focused menu for the coffee and pastry options. Rather than name all of the variations in espresso and milk ratios, they took a page from NYC predecessor Ninth Street Espresso (who themselvesย read Prufrockโs playbook) and just offer โespresso and milk,โ allowing the experienced Third Wave drinker use of the lingo and removing naming convention confusion for everyone else.
And unlike the marble or poured concrete of many a Third Wave shop, youโre likely to notice the counter was built using music gear trunks. A closer look around the shop and youโll see audio equipment like mics and earphones on display, some of which will soon be available for sale online from FirstLive. The walls are painted to match the color-coded borough demarcations in the FirstLive NYC venue guidebook, adorned with the names of neighborhoods where you can catch a show any night of the week.
The space is so enmeshed with the music side of Garciaโs FirstLive business itโs almost like a theme cafe. But all of the A/V equipment isnโt just for show; this is a studio. Theyโre set up for streaming interviews and performances in the rear of the shop, helmed by team member and technician Ariel Zino. As young as they are, theyโve hit the ground running with an archive of content already available at their Livestream site, with Daniel J. Morrow booking and interviewing the talent. Expect a regular schedule of interviews and performances in 2016. Utilizing Blackmagic Design Studio with an 8-input switcher for video capture and streaming, alongside a 40-input Behringer X32 Producer,ย the current 4-camera HD setup will soon be upgraded with five 4K cameras, placing FirstLive ahead of the curve for internet broadcasting.
The FirstLive brand is intended to go beyond its current inception. The guides will expand past New York and Austin, and the cafes will ideally follow. The goal is to have FirstLive Coffee spaces just like NYC that can showcase acts performing in various cities, live streaming introductions to the bands that are touring through the venues cited in the guides. Garcia believes strongly that โitโs very important to connect live music venues and artists,โ and he wants FirstLive to be a physical and digital hub to make that happen, over good coffee.
D. Robert Wolcheck is a Sprudge contributor based in New York City. Read more D. Robert Wolcheck on Sprudge.ย
