Seattle software giant Microsoft has launched a new official Instagram account with a hashtag campaign called #DoMore. The account’s inaugural post features United States Barista Champion Laila Ghambari.

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“Coffee is in Laila Ghambari’s blood; she practically grew up in Cherry Street Coffee House, founded by her father,” the Instagram caption reads. “She teaches barista skills to people across the world, both in person and online from her #Seattle home. @lay_luh also works with the Barista Guild of America and helps grow the #coffee community in Iran, where her father was born.” The comment ends with the #DoMore hashtag.

Microsoft’s Instagram profile explains that the account is “celebrating people who break boundaries, achieve their goals, and #DoMore every day.” The account, launched an hour ago, has just over 10,000 followers.

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