Welcome to the 2015 edition of Build-Outs of Summer! All summer long we'll be profiling brand new cafes around the world, some just being opened, others currently under construction. Follow along with the fun at our Build-Outs homepage.
A home coffee geek has his day job relocated, and makes the leap into cafe ownership in suburban southern New Jersey. At just 300 square feet, Endgrain Coffee is as small as any build-out you'll find in this series, but what they lack in real estate is made up for by a dedication to coffee quality. As great coffee proliferates across every last market in the United States—from big city to rural pop-up, and everything between—torchbearers like Endgrain do the mensch work of hooking in new quality coffee lovers.
As told to Sprudge by Joe Fultano.
For those who aren't familiar, please tell us about your company.
I started Endgrain Coffee over the winter after my job was relocated to the West Coast. I've been on the cusp of moving from home coffee geek to the professional side of things for a while now. One thing led to another and I'm now the proud owner of a cafe. One of the primary goals I set when I was outlining my objectives was to serve the best quality coffee available, look to what the bigger players were doing in regards to creating new and interesting drinks, and educate people on what they should expect from their coffee/a cafe.
Can you tell us a bit about the new space?
Endgrain Coffee is a 300-sq-ft coffee bar in Pitman, NJ. I sought to recreate the same feel and vibe that I saw when I would visit cafes in Philadelphia, San Francisco, etc.
What's your approach to coffee?
My goal is to bring that next level coffee to people that may have never had anything above a convenience store cup. I end up doing a lot of education on what exactly a “pour-over” is and have already created a small legion of dedicated regulars.
Any machines, coffees, special equipment lined up?
Are you open now? Still building out?
Already Open! April 23rd was our soft opening date, and we're now officially open and looking forward to summer.
Are you working with craftspeople, architects, and/or creatives that you'd like to mention?
One thing that I knew that I absolutely had to have was a custom bar. I wanted a slab of wood with a live edge (or natural edge). I found a local father/son duo, Lockman Hardwoods, that specialized in exactly what I was after.