I like coffee. I like whiskey. Hell, I even like whiskey in my coffee. But non-alcoholic whiskey-infused pre-ground coffee? Not so much. That’s the premise of the new Jack Daniels Tennessee Whiskey Coffee, a product presumably created to answerย the age-old riddle, “How can I combineย two liquids to makeย one liquid?”
Jack Daniels Tennessee Whiskey Coffee is a collaboration withย World of Coffee, a New Jersey-based roasterย that “specializes in premium, high-end, great tasting, gourmet coffees, private label packing, [and] foodservice,” according to the JD press release. It’s made up of 100% Arabicaโa selling point for most 7-Eleven coffees and those have never let me downโroasted to medium, infused with Jack (or at least the essence of Jack), pre-ground and non-alcoholic, just the way ole Gentleman Jack himself would have wanted it.
The website for the new whiskey coffee toutsย that it isย “the best tasting gourmet coffee infused with authentic Jack Danielโsยฎ Tennessee Whiskey,” which is hard to argue.
Even the very best tasting tasting version coffee infused with authentic Jack Danielโsยฎ Tennessee Whiskey still sounds kinda horrible. And beyondย the taste–which I imagine could be replicated by putting a dab of liquid smoke and some wood chips (charred, new Oak, preferably) in a pot of coffee on the heating element for no less than two yearsโdoesn’t this product pretty much already exist? It’s called putting whiskey in your coffee. It’s been the fuel for countless barista shifts since time immemorial, from Melbourne to Melbourne, Florida. You think those effortless smiles are because of your witty banter? Nope. It’s whiskey. It’s always been whiskey.
There is literally no need for this product. No one is putting whiskey in their coffee for the “flavor”. You might like the way whiskey and coffee taste together, but this is simply a fringe benefit.
All that to say, I can’t be mad at it. If smoky, pre-ground, hooch-essence-infused coffee is your Truth, then live it. Live it to the fullest. Get you someย Jack Daniels Tennessee Whiskey Coffee and be the best you that you can be.
Zac Cadwaladerย is the news editor at Sprudge Media Network.
*top image via Jack Daniels Tennessee Whiskey Coffee
