The spectacle known as the Super Bowl will soon find its way onto every working television set in the United States. This year's clash of the titans boldly pits the team with the worst fans against a team with no fans. It is the event around which all other TV viewing during that three-to-four hour time slot revolves: you’re either watching the game—some for the sport and some for the $5 million-a-pop 30-second ads taking place in between the times when there are sport—or you’re watching the Puppy/Kitten Bowl as a not-so-quiet protestation to the game.
As it has done in the past, coffee is getting in on the football action. Only this time, it’s bringing its good friend CBD along for the ride. According to Forbes, the brand Baristas Coffee Company will place ads inside the stadium at Super Bowl LII for EnrichaRoast CBD Coffee.
CBD coffee is pretty much everywhere these days (mostly in my inbox with every PR blurb about someone “disrupting” the industry by combining the two), and though Baristas Coffee Company's big activation is not actually a TV commerical, the adverts will be visible to attendees at the big game. It should be noted that while some CBD is cannabis-adjacent, it is a perfectly legal substance that lacks the psychoactive THC found in marijuana, and can be made from a wide variety of plants, including tree bark etc. Neither the coffee nor the ads will get you feeling all wavy gravy.
But what the ads will do is allow you to send any message you want to Maroon 5, so long as it fits within the 120 character limit. That’s a weird sentence, I know. As per Forbes, each ad “includes a special offer to send a 120-character message to Maroon 5, the halftime show headliner, via a digital platform attendees can access on their phones.”
ANY MESSAGE YOU WANT. If you’d like to tell them to give James Blunt his sound back, you can. If you want to let them know that there may be five maroons, there is only one James Blunt, that’s also totally fine. If you want to ask the band why this CBD coffee schtick is the only coffee ad we're seeing at the Super Bowl, that too would be a legitimate question. Literally any comment—be it coffee or James Blunt-based—is allowed and indeed encouraged, so long as they are only 120 characters in length.
So keep an eye out for those Baristas' EnrichaRoast CBD Coffee ads floating around and behind the 300+ lb men colliding into one another at 20 miles per hour. Maroon 5 depends on it. They'll be bored and lonely without your messages.
Top image via YouTube