SF: 7×7 Magazine On Customer Service

When we set out to make “Shit Baristas Say“, it was a joint collaboration between two writers who’ve experienced a panopoly of snark from shitty baristas, from both behind and in front of the bar. Technical skills, latte-art skills and pour-over skills don’t mean anything if your customer service sucks.

Read Sara Deseran’s 7×7 article about Four Barrel, Sight Glass, Blue Bottle and Ritual. While we don’t agree with the author’s main point – we think that web sites like Twitter, Four Square, and Yelp have made the service industry more self-aware and accountable – we do agree that customer service needs to be the primary focus for third wave shops worldwide.



  1. Juegos Friv

    11 June

    Thank you for another essential article. Where else could anyone get that kind of information in such a complete.

  2. swagv

    7 February

    OK, I have a joke for you.

    A columnist walks into a Sightglass, orders a Gibraltar off the menu, and gets in a huff over the response she gets for doing that.


Follow us on Instagram