Are you tired of tattoo’d young folks pulling your shots, running your shops, and thinking they’re so coffee-hot? Well Gramps, it turns out them sassafrassin’ whippersnappers don’t know squat from shinola when it comes to coffee. Maybe they should learn to be a little bit more respectful for the hard work and spit-shine ingenuity of generations past. They spend all their time doing the latest dance craze, getting themselves tighter than Florence Harding on whiskey gingers at the local juke joint, when what they really need is a good stint in the armed services. This according to a recent report from Mintel, a global consumer research conglomocorp.
“Among young adults in particular, understanding the choice between energy drinks and coffee needs significant marketing focus,” comments Mintel senior analyst Bill Patterson. “If coffee companies can’t convert these younger drinkers to everyday users, long-term growth may suffer.”
This story was also big front page news at the National Association of Convenience Stores, who reported these shocking statistics from Mintel:
*Only 27 percent of 18-24 year olds drink coffee on a daily basis
*40 percent of 18-24 year olds add sugar to their drink, compared to 22 percent of 45-54 year olds.
* Only 28 percent of 18-24 year olds enjoy the taste of coffee on its own
There really is a National Association of Convenience Stores. Learn more here.