From the hush-hush world of Southern California openings comes word of a new coffee company, slated for the eagerly-awaited Sorpasso restaurant project in Santa Monica. Called “Primo Passo Coffee Co.”, they’re set to be housed in Sorpasso’s primo (ahem) location on Montana and 7th, designed by the noted indoor/outdoor wonks at Ralph Gentile Architects, a firm with projects in Las Vegas and SoCal.

This feature on Eater LA claims that the cafe will be serving “micro-roasted, direct trade” beans (which is something of a non sequitur, but we digress), and that its baristas will be undergoing a training regime prior to the cafe’s opening in January 2012. More elucidatory is Primo Passo’s listing on Craiglist, which we’ll now excerpt from at length:

We seek team members that are obsessive about excellent quality and outstanding service.

You will work with multiple Synesso Espresso Machines in an architecturally beautiful environment.

If you are currently a barista, you must demonstrate that you have distinguished yourself as a cut above your peers. We will train the right individual that does not possess any coffee bar experience. You just have to love coffee and be open and willing to learn.

We are located in Santa Monica.

This is a perfect opportunity for those seeking career advancement with a company that will expand to additional locations.

Additional locations, eh? Add one more notch to the ever-expanding belt of Los Angeles coffee options, all of which has led Eater LA to declare, in running tag form, that “Coffee Is The New Cupcake.”

Anyone know what they’ll be serving?

(Sourced by Sprudge hot tipper Elliott Davis.)