OLYMPIA, WA: As of October 31, 2023, specialty coffee roaster Olympia Coffee has officially released the first crop of their new brand refresh: six newly re-designed coffee bags in a fresh, vibrant color palette.
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Created in conjunction with Bogotá-based S&Co., these new bags feature a modern, wrap-around illustration by artist Jonathan Calugi—an homage to the seed-to-cup story so central to Olympia Coffee’s mission and values. Also on display are updated labels, a new type package, and unique colorways for each of the roaster’s core offerings.
Recently re-certified as a B Corporation, Olympia Coffee’s brand refresh originated from an initiative to simplify their labeling system and reduce waste. By consolidating two labels’ worth of information to a single front label and utilizing imagery alongside text, Olympia Coffee effectively uses the canvas of its sustainably-made coffee packaging from TricorBraun Flex to accomplish more with less. Along with improved storytelling opportunities, streamlined production, and reduced paper waste, the refresh also infuses a burst of vitality and character into the visual scheme for this growing brand, which had not seen a redesign in five years.
The redesigned packaging is currently available across all of Olympia Coffee’s 12oz. coffee offerings, including their evergreen signature coffees and rotating single-origin micro lots. Look for the brand refresh to roll out in coming days and weeks across the remainder of their packaging system, including retail shopping bags and large-format coffee bags, as well as across merchandise and online.Other highlights:
As of October 30, 2023, Olympia Coffee’s re-designed packaging was officially nominated as a semifinalist in the Sprudge Design Awards for Whole Bean Packaging.
More on this story on our blog:
https://www.olympiacoffee.com/blogs/blog/a-new-look-feel-for-olympia-coffee
About Olympia Coffee:
Olympia Coffee is a coffee roaster based out of Olympia, Washington with a mission to improve the quality of life of its farmers and staff by providing quality service to its community. It has six cafes and a bakery located across Olympia, Tacoma, and Seattle, plus a thriving network of wholesale partners across the country. Olympia Coffee is a certified B Corporation, a Living Wage Leading Plus Employer, and committed to better-than-fair sourcing standards through its industry-leading Fair For All certification.
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