Olam Specialty Coffee is undergoing a major new name change. As of today, November 8th, the Rhode Island-based green coffee importer will now be known as Covoya Specialty Coffee.
Announced today via press release, the rebrand is meant to embody โthe core values of the business, focusing on relationships, collaborative journeys, and shared stories to generate thrive-equity and a sustainable future throughout the coffee supply chain for producers, roasters, and the communities that shape their success.โ The name is a portmanteau of sorts, combining โcollaborationโ and โvoyageโ. Per Covoyaโs European Managing Director Phil Schluter:
It was very important to us that our new brand capture what we value most in coffee, which is relationshipsโboth at origin and in the consuming countries we serve around the world. At the same time, we wanted our name to evoke a sense of adventure and remind us of the challenges and discoveries which keep us motivated every day.
Though the name has changed, the Covoya (nรฉe Olam) day-to-day business remains the same. The brand will continue importing specialty grade coffee from 30 producing countries to their home offices in the United Statesโin Rhode Island and Californiaโas well as to Europe via offices in Liverpool, England. For more information on the rebrand and the company’s current green coffee offerings, visit Covoya Specialty Coffee’s official website.
Zac Cadwaladerย is the managing editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.
