Americanos have been broken for some time. As single origin espresso and stuck-up single cup pour overs have taken center stage, there's some among us who believe it's time to go back to basics. It's time to make Americanos great again.
Remember how good Americanos used to be? Remember? Simple, sturdy cups of real American coffee. Americanos used to be something revered, something celebrated—even when served iced!
To make Americanos great again we'll need a real leader who can get in there, clean up the bar, and make things work again. A no-nonsense approach to coffee making from someone who knows how to pull the shots and pull them fast. Someone who'll cut espresso waste by using a dosing chamber like you're supposed to. Someone who'll use the hot water jet on the espresso machine if they have to. Why not?
Americanos have been challenged by so many people, and we don’t frankly have time for it. And to be honest with you, people who enjoy Americanos don’t have time either. Americanos are in big trouble. Americanos don’t win anymore. Americanos lose to Hario V60s. Americanos lose to AeroPress both in volume and at competitions. Americanos lose to everybody.
And frankly, what we say, oftentimes it’s fun, it’s kidding. We have a good time. What we say is what we say. And honestly, if you don’t like it, we're sorry. But you know what? We need strength, we need coffee, we need quickness and we need brains to turn Americanos around. That, we can tell you right now.
Others might think they have plans to make Americanos great again but they don't have any plans, not like we do. We're going to get in there, hire the smart people who can take care of the tough problems. It's going to take good solid leadership and energy and smart, good people. We're going to call those smart people up and work together and figure this whole thing out from seed to cup.
Americanos are the very definition of the American success story. These other coffees, they're weak and ineffective—no strength, no stamina. We have coffees that aren’t working. We have coffees that have no incentive to work. But Americanos have incentive to work, because the greatest coffee drink in the world is an Americano. And you’ll be proud, and you’ll love it much more than you can ever dream—you’ll be doing so well, and we’re going to be thriving as a country, thriving. It can happen. Let's make Americanos great again.
Now shipping, the Sprudge exclusive “Make Americanos Great Again” cap, embroidered on Apollo USA adjustable white caps (made in China).
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