Scott Rao, author of “The Professional Baristas Handbook” and “Everything But Espresso”, has penned a brand new e-book available now on Amazon for just $9.99. When asked why it’s worth ten bucks, Rao says, “For the price of 3 v60s it teaches a lot. Want to make much better use of your $400 refractometer? Figure out how to get higher and better extractions out of your espresso? Learn at least 10 useful new ideas to improve espresso making? I can at least say it’s a far better $10 investment than buying 1/6 of a tamper.”
An Amazon reviewer writes, “If you’re looking to take your espresso to another level (and who isn’t, really?) this book is indispensable.”
Praise for the e-book has been heard far and wide across social media. Sandy Bledsoe, noted barista and owner of the (espresso) bar in Ann Arbor, Michigan, calls it “a must read for coffee professionals. Easily the best ten dollars you’ll spend on improving your cafe.”
I have absolutely no idea how to talk to females. It's all "hi! err… have you read the new Scott Rao ebook on extraction?" ;_;
— Samuel Binstead (@Sam_Binstead) September 22, 2013
And in an especially charged series of emails to the editors of Sprudge, a die-hard Rao fan commented, “In all seriousness you need an article reviewing the new Scott Rao Ebook [sic]. It’s an excellent comprehensive guide to espresso that’s way more informed than any other espresso text. Also 1/20th the price of attending a Kaminsky espresso class. [Your] Coffee + Cat Buzzfeed style posts aren’t helpful to the industry. Espresso sucks most places, and this is an easily accessible resource to remedy that for only 10 bucks.”
But it’s not all been blind praise and queening out on behalf of Mr. Rao’s new book. In the darkest corners of polite conversation, there have been carefully aimed critiques; one unnamed Sprudge reader told us they felt the book was “lacking in substance“, and that the portion of the book centered on water science amounted to “100% conjecture.”
How do you really feel? Rao’s book is available now on Amazon for just $9.99, and the comments section on this article is open.