Luke Danes is starting a coffee company. Well, not Luke–the coffee-dispensing curmudgeonly owner of Luke’s Diner on Gilmore Girls–but Scott Patterson, the actor who portrays him.

According to NME, the new brand will be called (woof) Scotty P’s Big Mug Coffee, which is probably the least Luke thing he could have named it. But given that atrocious unbent black hat, it is the most Scotty P. thing he could have named it, presumably so it wouldn’t be confused with coffee companies opened by his bros Scotty G. and Scotty R.

On the topic of Scotty P’s Big Mug Coffee, we are all this barista:

In an interview with Wealth Management, Scotty Pats had this to say:

“Quality coffee is something that I am obsessed with,” he added. “It’s the thing I look forward to every morning and throughout the day and throughout the evening and now throughout the middle of the night.”

So maybe it’ll be good? I dunno. The details about the big-mugged company are scant. But stay tuned, I’m sure more details will start to trickle out conveniently around the same time talks of a new season of Gilmore Girls hit the rumor mill.

I would also like to personally apologize for hat shaming Scott Patterson earlier in this article. Everyone should be allowed to put atop their heads whatever they see fit without fear of ridicule, no matter how stupid and not age-appropriate I think it is.

Zac Cadwalader is the news editor at Sprudge Media Network.

*top image via NME