In July, Intelligentsia teamed up with Root Capital to put on the first-ever ECWx, an offshoot of the coffee companyโs Extraordinary Coffee Workshop (ECW). Longtime readers of Sprudge may recognize that acronym; the weeklong โsignature innovationโ of Intelligentsiaโs Direct Trade takes place yearly in producing countries all around the world, and we have been covering it since 2011. ECWx, the TEDx to ECWโs TED, as Intelligentsiaโs Michael Sheridan calls it in his most recent blog post, took place in Nariรฑo, Colombia and focused on issues relevant to local smallholder farmers with a โdeep-dive on all things Colombian.โ
Now in its 10th year, ECW wanted to do something a little different in scope, something smaller. Thus, ECWx was born. According to the Sheridanโs post, โECWx was created explicitly and exclusively for smallholder coffee farmers.โ
With the help of Root Capital, โa non-profit financial services providerโโwhom Sheridan refers to as the Apple of non-profitsโIntelligentsia is hoping to help those in the โmissing middle,โ those too big for micro-finance loans but too small or risky for commercial banks. According to the post, coffee coops and other coffee-based institutions at origin fall in the missing middle, a billion-dollar segment that is โsystematically underserved.โ
Expect to see more local-focused ECWx events from Intelligentsia in the future. Next month, ECW will land in Bolivia, where more than 50 producers from 15 countries will be in attendance. For more information on the inaugural ECWx, Michael Sheridanโs full blog post can be found here. And be sure to check out the ECWx in Pictures, a photo-journal recap of the weekโs events.
Zac Cadwaladerย is the news editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.
All images via Intelligentsia Coffee.
Disclosure: Intelligentsia Coffee is an advertising partner on Sprudge Media Network.