Just noticed by Sprudge.com’s crack research staff, this piece ran in September of 2010 on Daniel Young’s must-read blog Young and Foodish:
Gwilym Davies has sworn off lattes and flat whites. The 2009 World Barista Champion has also removed cappuccinos and cortados from the menu of his Prufrock Coffee trolley at London’s Present. Gibraltar, SG-120 and all the other groovy terms for an espresso with hot milk have been banished from his vocabulary. Henceforce all his milk-marbleised coffees will be identified by their cup sizes: 4 oz, 6 oz or 8 oz.
The trouble with his old menu, according to Gwilym, was that the coffee names mythologised what were, from his hands, fundamentally the same drink.
We’ve been thinking a lot about naming conventions recently, and it’s a topic we’ll be covering more in-depth in the coming week. What’s good for the Gwilym is often good for the gander, but Prufrock’s minimalist menu may be particularly keen to their space and impractical for others. Thoughts?
Read the full feature at Young And Foodish.