SF: 7×7 Magazine On Customer Service

When we set out to make “Shit Baristas Say“, it was a joint collaboration between two writers who’ve experienced a panopoly of snark from shitty baristas, from both behind and in front of the bar. Technical skills, latte-art skills and pour-over skills don’t mean anything if your customer service sucks.

Read Sara Deseran’s 7×7 article about Four Barrel, Sight Glass, Blue Bottle and Ritual. While we don’t agree with the author’s main point – we think that web sites like Twitter, Four Square, and Yelp have made the service industry more self-aware and accountable – we do agree that customer service needs to be the primary focus for third wave shops worldwide.


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  1. Juegos Friv

    11 June

    Thank you for another essential article. Where else could anyone get that kind of information in such a complete.

  2. swagv

    7 February

    OK, I have a joke for you.

    A columnist walks into a Sightglass, orders a Gibraltar off the menu, and gets in a huff over the response she gets for doing that.

    *rimshot*

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