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A New Book (And New Look!) For The World AeroPress...

A New Book (And New Look!) For The World AeroPress Championship

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The must-have coffee book of 2016 is now available for pre-order: The Annual by the World AeroPress Championship. It’s a 300+ page page retrospective of the 2016 World AeroPress Championship season, replete with every national poster and winning recipe. The book comes packed with photographs, interviews, and competition results, all of it packaged by the print material specialists at Standart, and kicking off with a saucy foreword by Sprudge co-founder Jordan Michelman.

Individual and stockist pre-orders for the book are now available. The book costs $29 USD—order by October 14th and use the code “earlybird” to save 10% on your book.

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The effort is part of a delightful rebrand underway at WAC, which does away with the mock insignia of yore and instead ushers in a new, playful graphic representation of the event, with design overseen by Al Keating of Coffee Supreme. The new look for WAC is focused on pointing—how judges adjudicate a winning cup in the competition—and feels to us like it could be early ’90s Daisy Age-era hip hop album art.

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WAC honcho Tim Williams told us more about the rebrand from the AeroPress / Bureaux Collective HQ in Melbourne:

The AeroPress competition was started as a light-hearted and fun response to the stuffiness of the existing coffee competition circuit. Our officious and sombre stamp logo was intended to be a tongue-in-cheek jibe at the formality of the WBC and its offshoots. But as we’ve grown over the last nine years the irony of the branding has become lost, and far too many people take us (and themselves) far too seriously.

We felt it was time we dragged all the hosts, spectators, competitors, and sponsors back to the irreverent and informal roots of the AeroPress Championships.

It’s time to get back to the WAC.

The 2017 World AeroPress Championship season kicks off soon, and will culminate at the 2017 WAC global event next November in Seoul, South Korea. Sprudge is the official media partner of the World AeroPress Championship.

Much more World AeroPress Championship coverage on Sprudge. 


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