Don’t you just love effective, artful specialty coffee marketing? Videos like this one make us want to laud the companies that produce them, which in this case is Cartel Coffee Lab, of Arizona. Cartel is one of those roasters that we’ve heard about off and on for the last few years, but don’t usually get to try – and unless you get down to Arizona regularly, you probably can’t find it where you live, either. The above video inspired us (it’s really a pretty great video) to check out the Cartel Coffee website, where we then learned a couple of pertinent things:
Did you know Cartel has four locations? That’s kind of a lot! They’re in Scottsdale, Phoenix and Tempe, which from we can tell are all geographically kind of the same place, and they also have a location in Tucson, which is a ways south from Phoenix / Tempe / Scottsdale / whatever you want to call it.
Did you know Cartel has a subscription service? It’s all run through Paypal, it doesn’t cost a lot, and they have weekly, monthly or bi-weekly options. Subscription services rule.
We would have never known any of this, much less featured it on our website, had it not been for Cartel’s excellent marketing film. Clearly we love this stuff – and we want to see more. Send us yours at email@example.com and we’ll continue running our favorites on the site, all leading up to a newly formed Sprudgie Awards category honoring the best marketing videos in specialty coffee. Send us yours now!