Entrance into the hallowed world of roasting coffee is generally guarded by two ferocious beasts: money and knowledge. Buying a roaster (or just buying time on a roaster) is prohibitively expensive, especially for the working coffee professional without a boatload of expendable income; we won’t even get into the buying green coffee. And even when you finally get to jump behind the blue flame, armed only with as much information about Milliard reactions and rate of rise curves as you could glean from the internet and Scott Rao books, your first batches are going to suck; learning to roast takes practice, and hands-on training is a pretty big help.
But these barriers of entry are going to be removed for one lucky soul thanks to the Pulley Collective in Oakland. The collaborative, membership-based roasting space has just announced the creation of the Golden Pulley: a one-year scholarship program entitling the recipient to “free roasting time, mentorship, and financing to procure green coffee.”
The Pulley Collective is looking for a “passionate, focused, goal-driven, working barista or other coffee pro with or without roasting experience, who dreams of creating or developing your own coffee brand or roasting business,” one who “ideally already work in coffee, in a cafe (your own or someone else's) where you'll be able to feature your roasted coffee once you've got the chops.”
If this sounds like you, consideration for the scholarship program is simple:
All entries need to be emailed to Oakland@PulleyCollective.com with the subject line, “Golden Pulley Video” and are due by March 1st. The winner will be notified on March 10th.
On Thursday, Pulley Collective founder Steven Mierisch is hosting a Q&A on the scholarship program at the Pulley Collective’s Oakland location from 2:00-3:00pm. For more information about the Pulley Collective or the Golden Pulley Award, visit their website here.
Zac Cadwalader is the news editor at Sprudge Media Network.
*top image via the Pulley Collective