Listen, you don’t need me to tell you this. Every person with any semblance of a platform has already made it beyond clear that you, yes you, should vote in the upcoming United States general election. But in case there are some detached cool kids out there I’m gonna say it again. GO VOTE. But don’t just take it from me. Do what the cup says.
With less than two weeks remaining until November 3rd, we are at the point in the election cycle where there is pretty much a constant reminder that a rather significant event is about to take place. And in order to gently nudge customers to do their civic duty, Wichita, Kansas’s Reverie Coffee Roasters is not so much Rocking The Vote as they are putting it on every cup that goes out their door. Thanks to a custom-printed “Vote” sleeve, customers will have to face an ever-present reminder that, yeah, this one’s kinda important.
Reverie owner Andrew Gough states that the plan was initially to have the sleeves at just his cafes, but the idea grew in popularity amongst other Wichita cafes and has grown to include 15 coffee shops around the city, including Churn and Burn and other places I’ve been told I visited during a coffee and beer tour that I have little to no recollection of.
More than just a supplication, though, the sleeves also provide useful voting information. Scanning a QR code on the back of the sleeve takes the customer to KMUW’s 2020 election blueprint “for all things Kansas voting.”
It may have reached platitudinal status, but voting is one of the most important things you can do. If it weren’t, billions upon billions of dollars each year wouldn’t be spent trying to get your vote (and in some cases, trying to KEEP you from voting). How you choose to vote, though, is entirely up to you. Vote for your ideal candidate. Choose the lesser of two evils. Heck, you can even vote for the corpse of Ronald Reagan if that’s your bag. Whatever you do, just freaking do it and vote already, please and thank you.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.