This K-Pop Coffee Music Video Is Brilliant And Str...

This K-Pop Coffee Music Video Is Brilliant And Strange

There’s uh, there’s not a whole lot more we can say by way of introduction, other than you have to watch this music video right now.

Kim Hyung-jun is a member (some say “the leader) of a once very popular Korean boy band SS501, who blew up back in the mid-2000s. The individual guys in SS501 have moved on to solo projects, which has included theater and TV for Kim Hyung-jun, which kind of makes him like the Korean Justin Timberlake. This song, “Cappuccino”, is the b-side to KHJ’s summer 2013 single, “Tonight”, and was written by K-Pop super-producers Steven Lee and Andreas Oberg. The whole thing is sung in Japanese.

Let’s close-watch the video for a few favorite moments:

0:02 That’s a Jamaica Blue Mountain barrel there in the intro, plain as day.

0:19 It’s nice that he’s grinding fresh.

0:25 Has there ever been an American pop star for whom “making coffee” is like a butch establishing shot?

0:50 That’s cool that this cafe is cool with hosting live music.

1:15 Whoa, cool digital menu. Does this count as table service? Has this guy been at work the whole time?

1:23 ZESTY

Screen Shot 2013-10-14 at 9.25.29 AM

1:36 Please, no laptops at the tables. Dancing on the tables is totes fine though.

1:59 This cafe is awesome.

2:37 PinkGirl, FunkyGirl, Police Man, and A Horse – your average clientele.

Screen Shot 2013-10-14 at 9.28.34 AM

2:55 Wow they’re really blowing the spot up in this cafe.

3:20 Not to be critical, but shouldn’t there be like a lot more people at this party? If this were an American coffee shop Harlem Shake homage, the house would be packed.

3:30 Wait, what? He’s into the A Horse guy now? That is seriously a plot twist. No wonder this guy does TV soap dramas.

Screen Shot 2013-10-14 at 9.33.45 AM

3:38 Best exit titles ever.

If you haven’t noticed, we’re increasingly obsessed with the intersection of pop culture and coffee in South Korea; if anyone out there has any more TV shows, music videos, or Korean coffee operas to send our way, please drop us a line at




Follow us on Instagram