Boram Um, 2023 World Barista Champion, Is Mazzer’s New Brand Ambassador

Mazzer proudly announces its new partnership with Boram Um, the current World Barista Champion, who claimed the prestigious title at the World Coffee Championships in Athens last June. Mazzer and Boram share a common passion for quality, a commitment to excellence, and a dedication to their craft.

“I am truly excited to work with Mazzer for two reasons. Firstly, Mazzer is one of the most historic and renowned brands in the world, specialized in grinders. Today it is a great feat to find companies with so much competence and heritage, highly specialized in one segment for so many years. It means they have very high quality and a unique recipe for success. Secondly, Mazzer is one of the few companies that manufactures everything in house. Absolutely focused on quality. For me, that is special because with our family company in Brazil as well we do everything in-house for coffee. We produce in our farms, we roast and we also serve in our cafes. We understand the challenges and opportunities that this type of structure brings, but also how this type of decision involves commitment to quality” – Boram

The son of Korean immigrants who ventured into coffee farming in Brazil, Boram was born in Sao Paulo and is eager to spotlight Brazilian specialty coffees on the global stage. The perfect representative for Mazzer, family company based in Venice and leading Italian manufacturer of high-end coffee grinders used all over the world.

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