Minor Figures
Outstanding Packaging: Milk / Alternative Milk / Creamer Finalist
Minor Figures is reshaping the alternative milk and coffee space with a commitment to quality, creativity, and positive impact. Since 2014, the brand has earned a global following with its iconic Barista Oat, designed to elevate coffee experiences and embraced by baristas and coffee lovers worldwide. Known for its playful identity and innovative approach, Minor Figures resonates with conscious consumers who value authenticity and crave high-quality, plant-based products crafted to honor the flavor of coffee.
The packaging of Minor Figures Barista Oat breaks conventions and commands attention on the shelf. Designed with a confident, minimalist approach, it captivates consumers through curiosity rather than over-explanation. The bold, non-explanatory visuals are instantly recognizable and disrupt typical packaging norms, embodying the spirit of a brand that thrives on creativity, quality, and a touch of mystery. People may not always know why they’re drawn to it, but the intrigue is undeniable—and this intrigue has become one of Minor Figures’ strongest differentiators.
Every element of the packaging, from its clean lines to its distinctive character illustrations, mirrors the brand’s dedication to making a meaningful impact. It’s a pack design that stands unapologetically unique, representing a product designed to take you on a taste trip that showcases coffee’s natural flavors instead of overpowering them. The packaging not only represents Minor Figures’ commitment to quality and creativity but also speaks to the brand’s values in sustainability, with each product produced in North America and carrying a rare B Corp certification within the category.
The result? A standout design that both disrupts and elevates the shelf, capturing attention and sparking curiosity in a way that feels refreshingly different, embodying the future-forward, impactful identity that Minor Figures has become known for.
Outstanding Packaging: Milk / Alternative Milk / Creamer Finalists
Califia Farms
Ghost Town Oats
Minor Figures
Oatly
Pacific Barista Series
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