Outstanding In-House Design Team Finalists

PERC Coffee Roasters

Outstanding In-House Design Team Finalist

PERC’s Creative department is a unique set of coffee professionals who combined their talents to create a full-time internal branding team! Philip Brown, PERC’s founder, is the Chief Branding Officer and leads the team alongside Brad Praria, former packer and roaster, who serves as the team’s Creative Lead. Olivia Rossi, a former barista from PERC’s East Lake Location, serves as another incredibly talented Designer on the team. Last but not least, much of PERC’s awesome photo and video content can be credited to former team member Jasmeen Shaqueita.

It’s our mission to make our design systems clear for everyone from the craft coffee curious to the craft coffee experts… and to make it look AWESOME. The colors we choose are vibrant and accompany the vibes PERC has to offer: Mild, Balanced, and Wild. When coffees go beyond the threshold of a single color, they transcend into a holographic sensation that is our limited-release offerings. Our illustrations including the tongue, panther, octopus, and peach serve to further the vibe system and pay tribute to the history and culture at PERC.

In instances like merch lineups, we let our imagination run wild with zany concepts that broaden our audience and further reinforce our mission to share totally awesome brews with EVERYONE! Similar to our approach of roasting and sourcing unique and amazing coffees, there are hardly ever any limitations to how wild and involved we let our designs become: from the spaces we serve our coffee in, to the vessels folks sip from.