The Fury of Deferio

 
By 18 January 2010
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Editorial by Carl Mundy, guest blogger:

Chris Deferio, I’ve got a 7-11 sized 12 inch weiner worth of Vienna beef with you, ol buddy. I read somewhere online, on one of these blog things I check out between conference calls over at the Waterbed Warehouse, that you’ve been castin’ stones at one Hiroshi Sawada. You accused him of “prostituting” that flower thing you pour out of the milk spout behind your fancy coffee counter. Well I tell you what, Defurious George, that Hiroshi must be some kind of 4-star Las Vegas call girl, because I paid $59.95 for your latte art video and I can’t pour a daisy or whatever the fuck it’s called for the life of me! Must be a Japanese thing; my 2nd wife, Yasuko, she had the daintiest little hands you’ve ever seen…and she could pull and pour and steam a cup a joe til the cows come home, if you know what I’m sayin’. Anyways, I think you oughta take some advice from the Good Book, Chris, and quit castin’ aspersions every which way just because some other barista big wig is makin’ a few bucks where you ain’t. My 5th wife, Annabelle, she pointed out this here quote to me last night durin’ bible study, and I think it could do you some good:

Thou hypocrite, first cast out the beam out of thine own eye – Matthew 7:1-5

And even if you did teach ol’ Hiroshi everything he knows, you should let the Japanese put his latte art up on them big skyscrapers they got there in Kee-yo-toe and Tok’yo. If the people at MacDonalds think they can sell a few more cheeseburgers to the Japanese this way, then who the hell are you to pick a pig fight in the slop yard? I know for a FACT that ol’ Hiroshi donated $5000 to that Coffee Kids Foundation way back in 2008; sounds like Hiroshi’s been hearing the truth from the Good Book! Jesus was a very charitable man, and latte art is surely a heavenly creation. Me an’ Annabelle are sure you’ll agree, Chris. We think “prostituting” is a little harsh; Hiroshi is makin’ an honest pay check for a day’s work, and he ain’t no Whore of Babylon.

From Chris’s blog:

Now THIS is a depressing moment for latte art…and for me in a way…I have seen rosettas used for marketing on some questionable products but this angers me slightly more because it is my design! Debuted in Bellissimo “Extreme Latte Art” video… in this sad case it has been co-opted by, poured by, and sold to McDon…alds by a barista who I helped train and who, I think, should know better.

In a way the use of latte art by low quality food chains may force quality focused baristas to focus on promoting taste over style. This would be a good by product of such irreverence. Perhaps Hiroshi meant for that result (that is a BIG stretch)
…either way… I am upset at the prostituting my design..I expected more from someone who I think is a good barista , but is now in my mind…professionally misguided.

R.I.P. “Autumn Leaf”

Carl Mundy, guest blogger, Waterbed Warehouse (Twin Falls, ID)

The views expressed in this editorial are not those of Sprudge.com or its subsidiaries.

 
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  • Jay,
    Very true…and…I have to admit that I may have taken Sprudge a bit to serious.
    But I will say that I think that picture they put together is really hilarious! (nice job, Sprudge)

    Reply
  • To believe that Sprudge is a source for serious news and serious journalism is akin to utilizing The Onion in the same manner.

    That said, does it really matter if Sawada used his talents to earn money and make a living?

    Years ago, my own mentor, who shared information and taught me freely about coffee, told me that it was okay to utilize that freely shared information to make money and make a living. If you’re going to share your knowledge (for free or for compensation) then you should not be surprised if others utilize that knowledge to make a living for themselves.

    Reply
  • Rhianna says:

    Oh my goodness the drama.
    really?
    Everyone needs to just shut up and pour their own lattes.

    So here’s to putting the “L” back into get a L-I-F-E

    Reply
  • Roger Ailes says:

    I think this is exceptional journalism. It’s about time for all those, “blogers” unquote, to be called out on the propaganda and hate they shmear all over the Internet. It’s so refreshing to have a fresh voice in this great industry of ours. I haven’t been this satisfied with “Journalism” since, Fox News, was launched back in 96.
    Carl, you put the C back in Christian, the A in American, the R in Rosetta, and the L in Latte. God bless you and your five wives.

    Reply
  • Jason Haeger says:

    For what it’s worth, I think this took a little directional criticism from a teacher to a past student well out of hand.

    I agree that it was probably the wrong thing to do, but it is still out of your hands. Such harsh criticisms and continuation of drama as has been promoted by Carl are a tad on the unnecessary side.

    The news is that the design was sold to McDonald’s. The reaction is commentary. The commentary has been made into the news in pure gossip style.

    That’s just bad journalism, if you even want to call it that.

    Reply
  • oops…
    I have done all I can do I guess…
    let the jabbing continue.
    Blessings,
    -Chris

    Reply
  • I see you have newly inserted the quote from my blog.
    I stand by my above effort to make things right. I have indeed deleted the post from my blog but not before it was copied and pasted in an effort to further the drama.
    oh well. I have done all

    Reply
  • Oh Carl(if that’s your real name)…

    I know for certain I am not the only one that feels selling latte art to McDonalds is just a bit “off”
    also…
    My faith is not the issue on the table here. I am not sure why you thought it was clever to use scripture here.
    Accept in a mocking way.

    Next your in-ability to pour latte art is not my fault..it is your own…
    To be honest I debated for a while if it was ok for me to post my feelings on this issue of Hiroshi’s latte art. I am sure now that it was not…

    I have removed my posts…mostly because I agree that the words used were a bit strong in nature.
    Also because I should have contacted Hiroshi first…Matthew 18 sets a precedent that we should go to the individual first if there is an offense. I wish I had done this but chose not to. wrong choice.
    I try not to get caught up in drama and in this case I started it. I am sorry. This was not a wise us of my energy.
    Hiroshi is a great guy for sure, and a great barista…I absolutely loved seeing him compete and loved seeing him win!…an all around great guy even if I don’t agree with his actions in this case.
    I did NOT teach him all he knows and am sorry it came off that way.

    But you, Carl…you have taught me something.
    First…we cannot live and act as if on an Island…what we do and say effects others…blogs are easy places to forget this and this is a good reminder. May my words be edifying and not discouraging.

    Thanks, Carl…

    -Chris Deferio

    Reply
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