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book tour ig

We’ve got a fabulous slate of book tour events to enjoy across the United States. We’ve got events coming up in Portland, New York City, San Francisco, Seattle, and Los Angeles—plus much more coming soon!

If you’re interested in hosting us for an upcoming book tour stop, kindly give us a holler.

But First, Coffee in NYC

Tuesday, October 24, 2023

Live Podcast Taping

Rizzoli Bookstore (1133 Broadway, New York, NY 10010)
6:00 pm – 8:00 pm
Free event, RSVP here.

TASTE Live at Rizzoli welcomes Jordan Michelman and Zachary Carlsen for the launch of But First, Coffee, in conversation with Matt Rodbard.

Wednesday, October 25, 2023

Author Talk with Nigel Price of Drip NYC

Barnes & Noble (194 Atlantic Ave, Brooklyn, NY 11201)
6:30 pm
Call to reserve a book for the event: (718) 473-3667

Please join us here at Barnes & Noble Atlantic Ave in welcoming Jordan Michelman and Zachary Carlsen, in a talk moderated by Nigel Price of Drip NYC. Please call in to reserve your copy prior to the event – we will also have books available for purchase the day of the event.

More information here.

Thursday, October 26, 2023

Author Talk & Coffee Tasting with Joe Coffee

Fishs Eddy (889 Broadway, New York, NY 10003)
2:00 pm – 4:00 pm

Come join us for a casual author chat and delicious tasting courtesy our friends and partners at Joe Coffee.

But First, Coffee in San Francisco

Sunday, November 12, 2023

Con Panna Bar at the SF Coffee Festival

San Francisco Coffee Festival
Fort Mason Center For Arts and Culture (2 Marina Blvd, San Francisco, CA 94123)
11:00 am
Ticketed event

Attending the San Fransico Coffee Festival? Join Zachary Carlsen and Jordan Michelman for a special pop-up Con Panna bar at the Equator Coffees booth from 11 am to 12 pm on Sunday! Purchase a pass here.

Coffee Tasting with Equator Coffees

Omnivore Books
3:00 pm
Free event, RSVP here.

Join us for a lovely afternoon event with Equator Coffees.

But First, Coffee in Tacoma

Wednesday, November 15, 2023

Bluebeard Coffee

More info coming soon!

But First, Coffee in Seattle

Thursday, November 16, 2023

Author Talk and Irish Coffee Tasting with La Marzocco

Book Larder
6:30 pm – 8:00 pm
Ticketed event

Book Larder is excited to welcome Sprudge’s Jordan Michelman and Zachary Carlsen back to the shop on Thursday, November 16, at 6:30pm to celebrate the release of their new book, But First, Coffee – everything you need to know about brewing, using, and enjoying coffee at home, featuring more than 40 recipes, from morning cup to coffee-spiked nightcap.

Jordan and Zachary’s friends at La Marzocco will be setting up one of their beautiful machines right here in our demo kitchen, and they’ll be pulling espresso shots on the night to mix some zero-proof Irish coffees (yes, there will be decaf!) as well as other treats from the book. Don’t miss this chance to level up your at-home coffee game and learn from the founders of the world’s most popular coffee website!

Reservations are non-refundable and include a signed copy of the $20 book. Applicable sales tax and a $0.75 transaction fee are also included. Can’t attend but still want a signed book? Order here for shipping or in-store pickup.

Friday, November 17, 2023

Chef Dinner

Beast & Cleaver Chef Dinner

More info coming soon!

Advance ticketing is now available for ticketed events. Please check our social media for updates; we’ll add more links as ticketing continues going live.

Follow us on Instagram for up-to-the-minute tour dates and ticketing information.

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Coffee Rose powered by Cafe Imports try it out at SCA booth 1436