From the department of things you never knew you needed until you hear about them, now you can enjoy the scents of a Dunkin’ store without ever stepping outside. Back by popular demand, Dunkin’ and home fragrance and lifestyle brand Homesick have released limited-edition soy wax blend candles just in time for the holidays.
“After last year’s response, it was an easy decision to team up with Homesick again to bring back those fan-favorite fragrances and allow people nationwide to experience Dunkin’ at home,” says Justin Unger, Director of Strategic Partnerships at Dunkin’ Brands, via press release. The fragrances include Dunkin’s Original Blend as well as the coveted Old Fashioned Donut. The coffee candle has fragrance notes of caramel and cocoa chip, while the donut candle features nutmeg, cinnamon, and clove. These retail for $34 and with an additional $15, come emblazoned with a personalized message on the jar.
We in the coffee industry know about the power of scent. When you’re new to coffee cupping, some of the first aromas you identify are tied to memories, like your grandparent’s bone broth or freshly baked apple pies. Homesick’s approach is to bring these memories to life through candles. The homesickness element is especially poignant this year, as many are opting to not travel for the holidays.
Customers are able to relive their favorite Dunkin’ memory or gift the candles to a Dunkin’ superfan. “When we first started working with Dunkin’ to create this collection, we immediately bonded over our shared passion for putting a smile on people’s faces,” says Lauren Lamagna, Director of Product Development and Merchandising at Homesick.
At a burn time of 60–80 hours, that’s a whole lot of memories to relive. While I don’t want to relive my high school junior year of waking up at 6 am to snag a parking spot with my best friend (and a stop at Dunkin’), I wouldn’t mind having my apartment be filled with the scent of donuts.
These candles sold out quickly last year so if you want to snag one, head to Homesick to purchase.
Jenn Chen (@thejennchen) is an Editor At Large at Sprudge Media Network. Read more Jenn Chen on Sprudge.
