Iโ€™m always reminded that National Coffee Day exists by a marked uptick in PR blasts finding their way to my inbox. Most follow the form, โ€œJust In Time For National Coffee Day, [Brand] is releasing a cool [uncool thing]!โ€ And as my bloated inbox has informed me, that time is once again upon usโ€”September 29th to be exactโ€”and admittedly, not all of the celebrations are terrible this year. Take for example the geniuses/stoners over at Krispy Kreme who posited, โ€œWhat if we make our coffee taste like donuts and our donuts taste like coffee?โ€

You gotta admit, Krispy Kreme knows how to stay in their lane but makes sure to use every part of it. Starting Monday of next week, the donut shop with โ€œbrew doughnuts and glaze coffee,โ€ per the press release, an idea that no doubt stemmed from someone doing a little โ€œgrew and blazeโ€ at home from the โ€œtomato plantsโ€ hiding in a secret closet somewhere. From September 24th through the 30th, Krispy Kreme will be topping their donuts with a โ€œcoffee glazeโ€ as well as releasing an Original Glazedโ„ข coffee, the latter to become a permanent fixture at participating stores.

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To celebrate, Krispy Kreme is giving away donut-flavored coffee on National Coffee Day, โ€œany size!โ€

So if youโ€™ve ever wanted to have whatever it is you call donut- and coffee-based synesthesia, head on over to Krispy Kreme next week. Though I canโ€™t help but wonder, if you want a coffee-flavored thing and a donut-flavored thing, why make the coffee taste like a donut and the donut taste like coffee? Why not just have coffee-flavored coffee and donut-flavored donuts? Itโ€™s like my friend Johnny says, โ€œDonโ€™t plan too much. It may not come out right.โ€

Zac Cadwaladerย is the news editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.

All media via Krispy Kreme

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