Hoffmann Invasion

James Hoffmann + Gwilym Davies รท perhaps a bit too much free time = this post over at JimSeven.com.

We’re huge fans of the London coffee braintrust, but this one left us scratching our heads a bit:

Some days Gwilym drops by for a chat and coffee, and now and then breaks my head aย bit: Now, the โ€˜rulesโ€™ say that you are supposed to drink your espresso quickly. Everyone knows this. You stand at the bar, you drink it down as fresh as you can for maximum delicousness.

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I never really liked hot espresso (well โ€“ espresso that was too hot because either the cup was unpleasantly hot or the shot had run too quickly), and I liked it a little cooler but I still tend to drink it pretty soon after brewing. Gwilym was just sat there, letting the tasty shot I had pulled go coldโ€ฆ.

We began talking about it and he said that lately heโ€™s really been enjoying his espresso a lot more when it has gone pretty much cold..I let my next shot go cold. It was seriously, shockingly tasty. Acres of sweetness, lovely clarity of flavour, the acidity hadnโ€™t crashed and turned on me โ€“ it was juicy in a good way.

I wouldn’t say we’re skeptical…it’s just, we’ll have to try it ourselves. Something tells me having killer shots of Square Mile to work with helps this process immensely (tell us, Jim: was it the new Fall Blend?)

Let your next shot go cold, take a sip, then hop in and join the always-awesome discussion at JimSeven. Comment of the month goes to Jay Caragay:

“Seems to me that our community suffers from too much dogma and forgets that what weโ€™re producing is meant to be delicious on the palate and not some sort of number on a computer analysis.”

Someone ought to put that on a t-shirt.

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