SCAA Showroom Floor Preview!

The SCAA Showroom Floor: a place of wonder, delight, muffins, oddities, and fabulous people making awesome stuff. is proudly partnered with a select few companies, every one of whom is owned and operated by people who are really super nice.

Visions Espresso Supply:

The Seattle-based supply gurus at Visions have a whole host of treats in store for event-goers, featuring fresh crop Latin American coffees from Honduras, Guatemala and El Salvador (including Ernest Mernendez coffees from El Sal), sourced and roasted by Mercanta and Atlas. The Visions booth itself is focused on exhibiting these exemplary coffees through a variety of slow brew methods, including but not limited to V60, Clever, Melitta, iced Toddy and a cold brew tower. Don’t miss your chance to try coffee roasted by two of America’s most exciting young roasters, Drew Billups of Atlas and Katherine Hartline of Mercanta. @Booth # 1310

Counter Culture Coffee:

The fine folks at Counter Culture are operating a caps lock FABULOUS pop-up cafe at this year’s SCAA. Each day has a different focus, and you’ll be able to attend free public cuppings with noted producers Aida Battlle and Marysabel Cabellero. Single origin espressos, a rotating cast of handcrafted coffees, and a daily 1pm Tazo chocolate happy hour! Check the full schedule here via Facebook – this cafe sounds really above and beyond, and is not to be missed. @Convention Center Level 2 Concourse

La Marzocco USA:

The gang at LM knows how to bring it come convention time. Expect a veritable symphony of Strada-fication at this year’s booth, including a chance to play around and pull shots on the production model Strada EP. The brand new “Strada Basket” will be on full display, the one and only Vince Fedele will be on hand to bend your mind, the brand new Marco “undercounter” modular hot water dispenser will keep things lubricated on the manual brew bar, and the simple, functional glory of the LM Shot Brewer will proudly hold down the fort and / or inspire you to open a shots-only cafe of your very own. Featuring coffees from Stumptown, Topeca, Cuvee, and more! @Booth 747


The fine folks at Urnex will be displaying a range of products from their Urnex, Puro and Full Circle brands, including Rinza custom milk cleaning tablets and Dezcal descaling tablets. You can check out more about their line of products by stopping by the Urnex booth, but the true heart and soul of Urnex – the real meat in the Urnex sandwich, if you will – lies in the undeniable MC’ing talents of Louie Poore. Louie will be holding it down behind the microphone all weekend long at USBC, and he’s more than willing to talk shop, gossip, and lunch options with you, should you so desire. @Booth #1630

Batdorf and Bronson:

Batdorf isn’t exhibiting at USBC per se, but their best and brightest will be in attendance in a variety of high profile ways. To wit: Heather Ringwood will be leading espresso labs, in-house trainer Chandler Rentz is competing in the USBC, and Jason Dominy is going to be busy as all get out – competing in the Brewers Cup, taking over as chair of the Barista Guild, helping out with brewing coffee at Symposium and BGA Cafe, and giving BGA Level Two exams. That’s busy, dude. Say what’s up to Batdorf wherever you flag them down.

Espresso Parts:

No booth this year for EP, but you can catch them ringside at the USBC circus / boxing match, say what’s up to family Z, root for Robbie Britt and Sarah Dooley in the USBC event (both are quite frankly contenders worth watching), scope out the Foam Knife and custom pitcher rinsers at the La Marzocco booth, and pick up your very own industry-standard Tamper-and-Crossbones Espresso Parts pin. It’s a convention tradition! @the USBC Battle Royale




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