Itโ€™s hard out there for a person of means on a grand-scale ego trip, a lesson one Howard Schultz had to learn the hard way. The former Starbucks CEOโ€™s will-they-or-wonโ€™t-they relationship with a presidential candidacy bid appears to have found its answer: he wonโ€™t.

Schultz made wavesโ€”angry waves, so very angryโ€”in January when he announced that he was โ€œseriously consideringโ€ possibly maybe thinking about, if it wouldnโ€™t be too much trouble, looking into a presidential bid as a โ€œcentrist independent.โ€ Shockingly enough, the announcement and subsequent potential bid never gained a footing. Over the course of the last four months, no one has had Schultzโ€™s back, even his own back. And now Eater reports Schultz has โ€œlet go most of his campaign teamโ€ and won’t be campaigning over the summer while he’s recovering from back surgery. This is not to say that Schultz presidential dreams are completely dead; a final decision on his candidacy wonโ€™t be made until after Labor Day, but by then heโ€™ll be too far behind other candidates that surely he wouldnโ€™t considerโ€ฆ oh thatโ€™s right, heโ€™s too good for the Democratic Party. Thereโ€™s still time for him to fuck it up, I guess.

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Say what you will about Howard Schultz, but he was able to unite the country; he got everyone, progressive and conservative alike, to be deeply annoyed together at his ersatz candidacy. Personally Iโ€™m a little bummed to hear heโ€™s most likely already done, because it deprives Sprudge of a plethora of mockery-based content over the coming months, and I was going to kick start my coffee lifestyle brand with some super-sweet anti-Schultz merch.

If he does decide to run, Iโ€™ll be taking pre-orders.

Zac Cadwaladerย is the managing editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.

Top image by Elaine Thompson/AP via ABC News

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