Our 24-hour SprudgeTips Hotline – +1 (567) CRINKLY – has been ringing off the hook over the last three days. Our firstname.lastname@example.org inbox is overflowing. Why? The source of all this chatter, this throbbing piece of juicy gossip, is that a rather large, prominent roasting company in the USA is being conditioned and groomed for a good old fashioned American global corporate takeover.
The corporation? Coca-Cola.
After last year’s Alterra / Mars buyout, this kind of news isn’t quite a surprise. We’ve heard that Coke wants to do for coffee what they did for juice with their Odwalla buyout in the late 90s.
This is sure to be one of the many hush-hush stories circling the showroom floor at next week’s SCAA in Houston. FROTHY!