#XtremeKone: An Instagram Contest From Able Brewing and Sprudge
Here ye, here ye, specialty coffee enthusiasts: a contest is afoot! The geniuses behind Able Brewing and the KONE metal brew filter are about to engage the public in a community event so fantastic, so outrageous, with such remarkable prizes, that we’re nearly bursting Xtreme Xcitement over our privilege to bring you this news.
Able needs help finding the perfect KONE brew recipe. They like to know how the community is using their products, but more importantly, they need the perfect recipe to include on the KONE’s all-new packaging makeover, due out later this year. They’re turning to the specialty coffee community to source this recipe, and well…what they’re giving back to the community in return is pretty extraordinary.
HERE’S THE SCOOP:
Contestants will submit a recipe in text format via Instagram. Alongside that recipe you must provide a photo of Kone brewing that is extreme, creative, and extremely creative. Brew a Kone atop the Empire State Building, or heat up some water on the L Train. Rock a Kone at the Grand Canyon, or while watching a trailer for “The Canyons”. The format is open – make the photos wild, wacky, and unforgettable, but back them up with air-tight dorkproof recipes for brewing success. This contest makes you use your coffee brain while remembering that life is ridiculous and awesome, and so is coffee.
All entries should be submitted via Instagram, tagged #XtremeKone by January 31. If you don’t have Instagram, that’s totally okay! Email your submissions to IDoNotHaveInstagram@sprudge.com, and we’ll add them to the eligible entries.
After February 1st the entries will be judged by the staff of Able Brewing and Sprudge.com. A top three will be chosen, all of whom will receive a Gold Kone, Baratza Virtuoso and Esatto Scale combo, ceramic KONE Brewing System, Hario Brewing scale, and Fino kettle.
The grand prize winner will receive roundtrip flights to Portland, Oregon, two nights at the fabulous Ace Hotel, $1000 cash*, and an unforgettable all expenses paid night out on the town with the Able crew and your Sprudge.com editors! You’ll visit cafes, see the sites, and film a sure-to-be-Xtreme KONE brewing video at the Able Brewing skunkworks in fabulous North Portland.
Contest kicks off on January 16th, and ends January 31st.
Come up with a good KONE recipe, take a totally Xtreme photo of yourself brewing with the KONE (think late-90′s Mountain Dew commercials), and you could win $1000 cash, an unforgettable trip to Portland, a chance to go carousing around the Rose City with Able and Sprudge. It’s a once in a lifetime contest barnstorm and we’re just hot as biscuits about the whole thing!
* UPDATE (1/17/2013) The #XtremeKone Instagram Contest is now open to participants worldwide! The grand prize for North Americans is a Gold Kone, Baratza Virtuoso and Esatto Scale combo, ceramic KONE Brewing System, Hario Brewing scale, and Fino kettle, roundtrip flights to Portland, Oregon, two nights at the fabulous Ace Hotel, $1000 cash. If the winner is outside of North America, the grand prize will be a Gold Kone, Baratza Virtuoso and Esatto Scale combo, ceramic KONE Brewing System, Hario Brewing scale, and Fino kettle, roundtrip flights to Portland, and four nights at the Ace Hotel!