Triumph Of The Swill: Schultz & Co. To March On Peet’s, Eyeing Poland and the Low Countries Next

 
By 3 December 2010
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These Boots Were Made For Rebranding

Juicy gossip!

Acquiring Peet’s would accomplish two things for Starbucks (NASDAQ: SBUX). It would bulk up its portfolio of grocery store-ready brands and deliver a solid distribution network, which is particularly important now that Starbucks’ distribution deal with Kraft Foods Inc. (NYSE: KFT) is crumbling.

The mega-corp shell game continues…

Is Starbucks pondering Peet’s purchase? | Puget Sound Business Journal

 
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