The Dark Lord Ouroboros: Starbucks Eyes Peet’s
Rumors! Intrigue! French Roast!
Starbucks continues in its quest to buy out progenitors (Peet’s) and original competition alike (Tully’s, Wet Whisker, aka Seattle’s Best Coffee). Their penultimate goal is almost surely a re-enactment of the myth of Ouroboros, ancient symbol of a snake or dragon in the constant act of self-consumption. Reflexivity, rebirth and eternal return – the Ouroboros seeks to live forever by ceaselessly consuming its own tail.
The Seattle P.I. : Starbucks Considers Peet’s Takeover, Engages In Pagan Self-Reflexivity Ritual
