Just three weeks after the inaugural Coffee Champs in Knoxville, the US Coffee Championships are headed to Austin, Texas this weekend for their second and final qualifying event of the 2017 season. At the conclusion of the weekend, we will finally know who will be competing for the national title for the Barista Championship, Brewers Cup, Cup Tasters, and Roasters Championship all happening later in April in Seattle.
As we noted during in our Knoxville preview, 2017 is a bit of a transition year for the Coffee Championships structure; the two qualifying event format is the first step toward anย eventual three-tiered schedule, with โno fewer than six [micro-regional] eventsโ feeding into the qualifying events as we now know them, which will then decide who makes it to Nationals. Drastic though they may be, these updates are just the start of the changes you can expect to see at this yearโs qualifying events.
But one thing remains the same: weโll be bringing you the best competition coverage in the business over onย SprudgeLive, with photos, competitor profiles, and finalist announcements. And make sure youโre followingย @SprudgeLiveย as weโll be live tweeting each barista competitorโs routine to keep you up to the minute on all the action. If you want to know about it as it happens, @SprudgeLive is all you need. Be sure to follow @Sprudge onย Instagramย andย Facebookย as well, where weโll be making finalists announcements and posting photos of all the sights and sounds from Coffee Champs.
The best dang competition coverage of the 2017 US Coffee Champs is made possible byย Urnex Brandsย andย Nuova Simonelli.
CHANGES
Like with the Knoxville event, the changes at the Austin qualifier are substantive, and frankly, pretty awesome. Some are based in practicality. The Barista Competitionย andย Brewers Cupย routines, for instance, have been condensed to a tight 10 minutes with only two and five minutes between performances, respectively, as a means of plowing through the 132 routines (60 barista, 36 Brewers Cup compulsory, and 36 Brewers Cup open service) over the course of the two-day event. And the always-exciting live scoring component is back for a second year, though only the Barista Competition this time (you try compiling scores for 132 routines and see how you like it).
But the focus this year is on the spectator experience. The inclusion of theย Cup Tastersย andย Roaster Championshipsย to the qualifying eventโboth welcome additions from the competitor perspectiveโadds to the ways onlookers can participate in the festivities, as they are two of the more interactive competitions in coffee. Cup Tasters, with its dramatic โred dot or no red dotโ cup reveals, has some of the more dramatic and raucous conclusions to on-stage coffee performances, and the added โsensory activityโ for Cup Tasters attendees certainly looks enhance engagement. The Roasters Championship allows for not only side-by-side tasting of the works of these keepers of the flame, but onlookers also get to vote for their favorite and help choose who makes it to nationals.
And thereโs the USCC Latte Art Throwdownย preliminaries taking place later on off-site atย Stouhaus Coffee Pub. More party than official coffee event, latte art throwdowns are always alcohol-fueled good times.
But without question, the best change this year is the addition of โguest judgeโ spots during the Barista Championships and Brewers Cup. For an additional $15, spectators get to sit alongside the judges during the routines, allowing them a front row seat to the action and best of all, a chance to taste the competitorsโ beverages. Guest judges wonโt have to do any actual scoring, of course. They just get to sit back and enjoy the experience drinking some of the worldโs best coffee served by the some of the countryโs best baristas.
SCHEDULES
If you thought the Knoxville lineup was serious, just wait until you get a gander at the list of competitors heading to Austin. Three finalists each from the US Barista Championship and US Brewers Cup will be competing this weekend, including last yearโs runner-up in the Barista Championship Andrea Allen of Onyx Coffee Lab. Other returning baristas include crossover competitor Brandon Paul Weaver, 2016 Sprudgie winner Michelle Johnson, and past Chair of the Barista Guildโs Executive Council Lorenzo Perkins making his triumphant competition homecoming.
Head over to the SprudgeLive.com for a complete set of schedules for the Barista Competition, and scope aย full roster of competitorsย for each event courtesy of US Coffee Champs (excluding the Latte Art Throwdown).
AUSTIN GOOD TIMES
We consulted with some locals and experts on fun stuff to do in Austin, and put togetherย this handy guideย for you. Check it and let โem know Sprudge sent you!
Zac Cadwaladerย is the news editor at Sprudge Media Network.