The Wall Street Journal reports today on a so-called “coffee divorce” between Seattle’s Best and the Borders Books and Music chain, currently in early stages of bankruptcy:
Borders Group Inc. is set to seek bankruptcy-court permission to terminate its licensing agreement with the Starbucks Corp. brand, a move that would remove the Seattleโs Best name from cafรฉs at Bordersโs 417 remaining locations nationwide.
Ending the seven-year partnership with Seattleโs Best is a cost-cutting move for Borders, allowing it to reduce the licensing fees it pays and boost cafรฉ profits.
Gone, then, gone are those beloved days when one could wander, hot cuppa SBC in hand, amongst the ample magazine stacks and self-help titles, upstairs to the CD listening station and the comics collection. Never before have business news bankruptcy proceedings gotten us all choked up…
You can *sniff* read the whole story at WSJ.com.
