Another day, another edition of Can-You-Add-Cold-Brew-To-That?-Yes-You-Can! And for todayโs installment: beef jerky. Deer Camp Coffee Roasters has created a cold brew-infused beef jerky.
There is perhaps no greater expression of the cold brew collab duality than beef jerky. On one hand, it just sounds weird. I mean, tasting like meat is generally accepted to be an undesirable quality for a coffee to possess. But a meat that tastes like coffee? Maybe thatโs not as bad. Perhaps itโs all just a matter of perspective.
Coffee is a frequent and often-delicious component of a dry rub for meats. And what is jerky if not the cold brew of beef? What Iโm saying is, it makes no sense and yet it makes all the sense in the world. If you can pumpkin spice a Spam, I donโt see how cold-brewing a jerky could be any worse.
For their jittery jerky, Deer Campโwho you may have guessed by the name leans heavily on the hunting-forward brand identityโhas teamed up with Uncle Henryโs Gourmet Meats. Per a press release, they start off with a 24-hour brew of their โDEER CAMPยฎ Coffee Opening Dayโข Coffee Cold Brewโ that then gets injected into the beef that will be turned into jerky โfor enhanced flavors and tastes.โ
However you may feel about itโand I have a feeling you already know which side of the weird vs. wonderful debate you fall onโcold brew-infused beef jerky exists in this world and you can try some for yourself for just $8 for a five-ounce bag via Deer Campโs official website. And if weโre doing to do this whole cold brew everything thing, letโs do it. No half measures. Iโm talking a mega-collaboration between Deer Camp, sweet old Uncle Henry, and Ujjo. I need my cold brew to have coffee hot sauce in it to then infuse the jerky.
Or maybe a cascara jerky could be nice?
Zac Cadwaladerย is the managing editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.