Finally, the time has come. You’ve been waiting for this moment since drawing your first breath, carrying the weight and hope of expectation around with you like a charm stone, and fashioning your circadian rhythm around the hope that tomorrow, when you next wake, it might finally be the day.

And then today, it happened: Emeril Lagasse has announced via PR News wire that he’ll launching his own line of coffee, called simply, “Emeril’s”. Chef Lagasse has teamed up on this project with the White Coffee Corporation of Long Island, NY. To clear up any confusion, the White Coffee Corporation does not specialize in “white coffee”, but rather, they have been operated for three generations by the White family

As with all things Emeril, his coffee is to be New Orleans themed. Offerings include “New Orleans Dark Roast”, “Caramel Bread Pudding”, the “Bam! Morning Blend”, and “Kicked-Up French Vanilla”. All the coffees will be pre-ground.

Let’s learn more from the press release, delightfully titled “Bam! That’s Good Coffee!”:

“Folks, if you’re like me, great tasting coffee is an essential part of every day,” says Chef Emeril Lagasse. ”That’s why I wanted to share my ground coffees with you. They’re made just how I like my coffee – full-bodied, smooth and flavorful.” Emeril’s® Signature Blend Coffees are hand blended, convection roasted, ground and ready-to brew. Now you can brew some up yourself and – as Emeril says – “Kick it up a Notch!”

We also learned from this press release that Emeril’s life and brand are, as of 2008, a wholly owned subsidiary of Marth Stewart Living Omnimedia, which is actually what it’s called. Martha and her Cape Cod cabal now own everything related to Emeril’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products.” So basically what you’re saying is, Martha Stewart bought and sold his ass! She must have paid out a coupla million po-boys for THAT little buyout, right? Man, what a great press release.

As for the coffee, it sounds terrible. Maybe he should take his own advice and kick it up a notch.

The post BAM! Emeril Lagasse Launches Coffee Brand, Finally appeared first on Sprudge.com.

But what could be more delicious than burgers and pour-overs? Bloody Marys and Cold Brews? In the 7th Ward? Here’s a shot from their Memorial Day private residence stop:

Ugh, we love New Orleans. Brigade Coffee is back at Company Burger this week from 9am to 9pm, each day except Tuesday. They’re roasting their own coffee, and currently offering a Brazil Flor de Ipe (mixed process and pulp natural mixed process) and a Nicaragua Beneficio Las Segovias, both sourced by Atlas.

On the horizon, look for a co-branded line of Brigade and Bittermens coffee liquor and bitters products, launching in time for this summer’s edition of Tales of the Cocktail, where Brigade will a featured hangover cure at the Tales food truck village. Best of all, starting in July three specialty cocktails highlighting the Bittermens / Brigade partnership will be featured at Napoleon House, a centuries-old French Quarter institution and all-time Sprudge.com milk punch favorite.

Follow along with Brigade Coffee as they scoot around New Orleans @brigadecoffee on Twitter or on their Facebook,

The post New Orleans: Brigade Coffee Scoots Around appeared first on Sprudge.com.

Meet Vivian Hutchinson, formerly of The Village Coffee on Freret Street in beautiful New Orleans, Louisiana. Her schmucky story comes to us from the Uptown Messenger:

The Village Coffee on Freret Street was robbed at gunpoint by a former employee this weekend, but she was quickly identified on video surveillance and arrested on an armed-robbery charge, police said.

Congratulations, Vivian Hutchinson, you’re the Sprudge.com Schmuck Of The Week!

On an unrelated note, Sprudge.com will be in the city of New Orleans May 2nd-5th! Mint juleps for all!

The post Coffee Schmuck of the Week: Former Barista Requests Job Reference, Cash In The Pastry Bag Right Now appeared first on Sprudge.com.