Full Cardboard Jacket: Vietnam Coffee King’s War On Starbucks

coffee-king

Will Trung Nguyen be bigger than Starbucks? Dang Le Nguyen Vu, Vietnam's "Coffee King", is aiming for a robust(a) global expansion of his Vietnam-based coffee brand. And he's not afraid to bird dog and mean mug on Starbucks while he works to reach that goal. Via Reuters: "Our ambition is to become a global brand," the chairman of privately-owned … [Read more...]