If youโ€™ve ever wondered what it is, exactly, they do in the shadows, the answer appears to be:ย grow adaptogenic mushrooms. Taika Waititi, acclaimed writer, director, and actor, has been announced as the first-ever Chief Creative Officer for the ready-to-drink adaptogenic coffee brand Taika.

Started back in 2020 by Kal Freese, a former multi-time World Barista Championship competitor and co-founder of Sudden Coffee, Taika combines ready-to-drink specialty coffee with a host of adaptogens like cordyceps, lionโ€™s mane, ashwagandha, and theanine that are meant to provide a boost of energy while also increasing clarity and focus. And now they are bringing on board Waititi: actor, producer, director of the best Thor movie, Hunt For The Wilderpeople, Jojo Rabbit, and an impressive eight upcoming productions, includingย Untitled Taika Waititi Star Wars Project (2026).ย 

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Itโ€™s a match made in Finnish Word That’s Also The Name of an Award-Winning Multi-Hyphenate Heaven. As the new Chief Creative Officer, Waititi will โ€œleverage his wit, humor, and relentless creative vision to advocate for the brand and collaborate on creative messaging to reach new audiences.โ€ And his first act as CCO, Waititi created a 90-second video announcing his involvement with the brand and its โ€œcreativity fuel.โ€

This new addition to the team could be just the beginning of a wave of serendipitous new hires for Taika. Just spitballing here, but what about former California governor and portrayer of Mr. Freeze in 1997โ€™s Batman & Robin, Arnold Schwarzenegger? Heโ€™s literally a Cal Freeze. Still on the nose, but in a like, you have to be in the know sort of way.

For more information, visit Taika’sโ€”the drink, not the Waititiโ€”official website.

Zac Cadwaladerย is the managing editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.